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David Edelman
Mckinsey
David Edelman is a principal in the Boston office of McKinsey & Company, where he specializes in digital marketing and consumer engagement. With extensive expertise in navigating the complexities of digital transformations, David advises clients across various industries on how to effectively adapt to the rapidly evolving landscape of consumer behavior and technological advancement. His insights help businesses harness the power of digital tools to enhance marketing strategies, drive growth, and improve customer experiences. David's thought leadership is demonstrated through his numerous publications, where he explores the nuances of digital marketing, the integration of emerging technologies, and the shifting dynamics of consumer decision-making journeys. His work guides senior leaders in leveraging digital channels to create more personalized and agile marketing solutions. He is recognized for his ability to demystify complex topics and design strategic, actionable solutions that organizations can implement to stay competitive in the digital age. 8 Articles