Lawrence Burka
Principal at Oliver Wyman
Lawrence Burka is a Principal at Oliver Wyman, where he specializes in strategic advisory services across multiple sectors, with a strong focus on travel and hospitality. Drawing from years of experience, Lawrence has established himself as an expert in leveraging cutting-edge technologies, such as generative AI, to enhance customer experiences and operational efficiency within the travel industry. He plays a pivotal role in helping organizations adapt to emerging trends and challenges, ensuring they stay competitive in an increasingly digital marketplace.
With a deep understanding of the complexities and nuances of global travel and tourism, Lawrence has contributed to numerous high-profile projects that aim to streamline operations and improve safety standards in travel. His insights and recommendations have been instrumental in shaping industry guidelines that prioritize seamless, secure, and innovative traveler journeys.
Lawrence is also well-versed in B2B strategies, assisting companies in navigating tight markets by prioritizing high-value business prospects and optimizing sales productivity. His thought leadership in this area empowers hotels and other travel-related businesses to enhance their sales approaches, ultimately boosting revenue and occupancy rates.
In addition, Lawrence's forward-thinking approach to integrating digital identity solutions within travel has offered impactful perspectives on future-ready travel practices post-pandemic. His commitment to driving growth and transformation in the travel and hospitality areas positions him as a sought-after advisor and thought leader in the industry. 8 Articles