
Wen Chen
Principal - Retail and Consumer Goods at Oliver Wyman
Wen Chen is a Principal at Oliver Wyman, specializing in retail and consumer goods. With an extensive background in advising leading global retailers, Wen focuses on strategic initiatives that navigate the complex challenges facing the industry today. Her expertise spans store network optimization, market entry strategies, and digital transformation, helping organizations adapt to rapidly changing consumer landscapes. Through her thought leadership, she has provided valuable insights into the evolving dynamics of retail, particularly in the context of the Chinese market. Wen is committed to delivering innovative solutions that drive sustainable growth and competitive advantage for her clients. 3 Articles