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Max Flötotto

Mckinsey
Max Flötotto is a Senior Partner at McKinsey & Company's Munich office, where he delivers strategic guidance to clients across various sectors. With a robust expertise in financial services and technology, Max has made significant contributions to the discourse on fintech and innovation in Europe and beyond. His thought leadership encompasses insights into the evolving fintech landscape, strategies for navigating economic challenges, and the future of entrepreneurship. Max's work is characterized by a deep understanding of market dynamics and a forward-thinking approach to business transformation. He advises executives on leveraging new technologies to drive growth and efficiency. His analyses not only highlight opportunities within the financial technology space but also provide actionable solutions for fostering a competitive start-up ecosystem in regions such as Europe and Africa. In addition to his client work, Max is a prolific author, contributing to McKinsey's knowledge base with articles that examine critical industry trends and offer strategic roadmaps for emerging challenges. His insights support companies in adapting their business models to remain resilient and facilitate sustainable growth in a rapidly changing economic environment. Through his leadership and expertise, Max Flötotto continues to influence the global conversation on innovation and strategic development within the financial services and technology sectors.
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