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Thomas Rüdiger Smith

Mckinsey
Thomas Rüdiger Smith is an associate partner at McKinsey & Company, where he brings extensive expertise in strategic advisory for the retail and financial services industries. With a keen focus on consumer behavior, market trends, and digital transformation, Thomas has significantly contributed to understanding the dynamic shifts within the Australian market and beyond. His insights on the evolving consumer landscape, particularly in the wake of COVID-19, have guided numerous organizations in navigating these challenging times. Thomas's thought leadership extends to understanding the nuances of Generation Z in Asia and the transformative steps necessary for enhancing customer experience in banking. Renowned for his analytical acumen and practical approach, Thomas continues to help businesses adapt and thrive in an ever-changing global economy.
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