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Rui Neves
Mckinsey
Rui Neves is a senior partner at McKinsey & Company, with extensive experience in advising leading financial institutions, particularly within the insurance and bancassurance sectors. With a pragmatic approach to navigating digital transformation, Rui has been instrumental in guiding clients through the complexities of modernizing their distribution models and leveraging advanced analytics. His insightful perspectives on the industry's evolving landscape, especially in response to disruptions such as the COVID-19 pandemic, underscore his expertise in fostering strategic, digital-centric growth. Rui's thought leadership is regularly featured in McKinsey's publications, where he addresses critical challenges and emerging opportunities within the financial services industry. 4 Articles